Directory search engine optimization (SEO
• Provide technical advice on website development: for example, hosting, redirects, error pages, and the use of JavaScript
• content development
• Management of business development campaigns online
• Keywords
• Training SEO
• experience in the markets and specific geographic areas
He SEO is an acronym for "search engine optimization" or "search engine optimizer." Decide to contract with SEO is a big decision that can improve your site and save time, but you can also risk damage to your site and reputation. Make sure to discuss the potential benefits, as well as for the damage that SEO is not responsible and can be done for your website. Many SEOs and other agencies and consultants provide useful services for website owners, including:
• Review your site's content or structure
Keep in mind that Google's search results page includes organic search results and advertising are often paid (denoted by "sponsored links" and address), as well. And advertising with Google has no bearing on the existence of your site in our search results. Google does not accept money to include or classified sites in the search results we have, and it costs nothing to appear in the results of our membership. It can free up resources such as Webmaster Tools, the official Webmaster Central blog, and discuss our forum gives you a great deal of information about how to improve your site for organic search.
Before starting the search for SEO, it's a great idea to become an educated consumer and learn how search engines work. We recommend that you start here:
• Webmaster Guidelines from Google
• Google 101: How Google crawls, indexes, and works on the Internet.
If you are considering hiring a SEO, the earlier the better. A great time to hire is when you are considering a site redesign, or planning to launch a new site. In this way, you can SEO your make sure that the design of your website to be search engine friendly from the bottom up. However, it can be a good SEO also helps in improving the existing site.
Some useful questions to ask of SEO include:
• Can you show me examples of your previous work and share some success stories?
• Do you follow the webmaster guidelines of Google?
• Do you offer any online marketing services or advice to complement your organic search?
• What is the kind of results you expect to see, in what time frame? How do you measure your success?
• What is your experience in my industry?
• What is your experience in my country / city?
• What's your experience developing international sites?
• What are your most important SEO techniques?
• How long have you been in business?
• How can I expect to communicate with you? And will share with me in all the changes that you make to my site, and provide detailed information about your recommendations and the logic behind it?
While SEOs can provide valuable services to customers, we have provided some SEOs unethical industry a black eye through their overly aggressive marketing efforts and their attempts to deal with search engine results in unfair ways. Practices that may violate our guidelines result in a negative adjustment of the existence of your site in Google, or even remove your site from our index. Here are some things to consider:
• Be wary of SEO firms and consultants on the Internet or agencies that send you e-mail from a vacuum.
Amazingly, we get these spam emails too:
"Dear google.com,
I visited your site and noted that you are not listed in most major search engines and directories ... "
Reserve the same skepticism for e-mail is unwanted on the search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
• No one can guarantee a degree of classification No. 1 on the images.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the site map and you can do this yourself at no cost at all.
• Be careful if a company is secretive or will not explain clearly what you intend to do.
Ask for explanations if something is not clear. If the SEO creates deceptive or misleading content on your behalf, such as doorway pages or "useless" domains, your site can be removed completely from the index Google. In the end, you are responsible for the actions of any companies you hire, so it's better to be sure you know exactly how they intend to "help." If the SEO has access to the FTP server, you must be prepared to explain all the changes they make to your web site.
• should not have to connect to the SEO.
Avoid SEOs that talk about the power of "free for all" links, link popularity schemes, or submitting your site to thousands of search engines. Are typically useless exercises that do not affect your ranking in the results of major search engines - at least, not in the way that you should consider are likely to be positive.
• Choose wisely.
While you consider whether to go with SEO, you may want to do some research on the industry. Google is one way to achieve this, of course. Could you also looking for a small number of cautionary tales that have appeared in the press, including this article on a SEO particularly aggressive: While Google commented on specific companies, I've encountered firms calling themselves SEOs that follow practices that are considered outside the pale of accepted business behavior. Be careful.
• Make sure you understand where the money goes.
While Google never sells better ranking in our search results, many of the other search engines combine pay-per click or pay-for-inclusion results with results from regular web search. Some SEOs promise to rank you highly in search engines, but place you in the advertising section rather than the search results. There are some SEOs even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam does not work with Google because our advertising is clear and separate from the results of our search, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
• What are the most common abuses a website owner is likely to encounter?
One common scam is to create ranges of "shadow" that funnel users to a site by using deceptive redirects. These shadow domains often be owned by the SEO and which claims to be working on behalf of the client. However, if the relationship sours, SEO may point the domain to a different location, or even to a competitor's domain. If that happens, you may pay the client to develop a competing site owned entirely by the SEO.
There are other illegal practice is to place "doorway" pages loaded with keywords on the client's site somewhere. SEO is this will make the page more relevant for more queries. This in itself is false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the clients SEO others as well. These doorway pages drain link popularity of the site and route it to the SEO and its other clients, which may include sites with content unsavory or illegal.
• What are some other things to look for?
There are some warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, must trust your instincts. By all means, do not hesitate to stay away if the SEO:
? have the shadow domains
? puts links to its other clients on doorway pages
? offers to sell keywords in the address bar
? do not distinguish between actual search results and ads that appear on search results pages
? guarantees ranking, but only on obscure, long keyword phrases you will get anyway
? working with multiple aliases or falsifying WHOIS information
? gets traffic from "fake" search engines, spyware, or scumware
? areas has had removed from th
• Provide technical advice on website development: for example, hosting, redirects, error pages, and the use of JavaScript
• content development
• Management of business development campaigns online
• Keywords
• Training SEO
• experience in the markets and specific geographic areas
He SEO is an acronym for "search engine optimization" or "search engine optimizer." Decide to contract with SEO is a big decision that can improve your site and save time, but you can also risk damage to your site and reputation. Make sure to discuss the potential benefits, as well as for the damage that SEO is not responsible and can be done for your website. Many SEOs and other agencies and consultants provide useful services for website owners, including:
• Review your site's content or structure
Keep in mind that Google's search results page includes organic search results and advertising are often paid (denoted by "sponsored links" and address), as well. And advertising with Google has no bearing on the existence of your site in our search results. Google does not accept money to include or classified sites in the search results we have, and it costs nothing to appear in the results of our membership. It can free up resources such as Webmaster Tools, the official Webmaster Central blog, and discuss our forum gives you a great deal of information about how to improve your site for organic search.
Before starting the search for SEO, it's a great idea to become an educated consumer and learn how search engines work. We recommend that you start here:
• Webmaster Guidelines from Google
• Google 101: How Google crawls, indexes, and works on the Internet.
If you are considering hiring a SEO, the earlier the better. A great time to hire is when you are considering a site redesign, or planning to launch a new site. In this way, you can SEO your make sure that the design of your website to be search engine friendly from the bottom up. However, it can be a good SEO also helps in improving the existing site.
Some useful questions to ask of SEO include:
• Can you show me examples of your previous work and share some success stories?
• Do you follow the webmaster guidelines of Google?
• Do you offer any online marketing services or advice to complement your organic search?
• What is the kind of results you expect to see, in what time frame? How do you measure your success?
• What is your experience in my industry?
• What is your experience in my country / city?
• What's your experience developing international sites?
• What are your most important SEO techniques?
• How long have you been in business?
• How can I expect to communicate with you? And will share with me in all the changes that you make to my site, and provide detailed information about your recommendations and the logic behind it?
While SEOs can provide valuable services to customers, we have provided some SEOs unethical industry a black eye through their overly aggressive marketing efforts and their attempts to deal with search engine results in unfair ways. Practices that may violate our guidelines result in a negative adjustment of the existence of your site in Google, or even remove your site from our index. Here are some things to consider:
• Be wary of SEO firms and consultants on the Internet or agencies that send you e-mail from a vacuum.
Amazingly, we get these spam emails too:
"Dear google.com,
I visited your site and noted that you are not listed in most major search engines and directories ... "
Reserve the same skepticism for e-mail is unwanted on the search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.
• No one can guarantee a degree of classification No. 1 on the images.
Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the site map and you can do this yourself at no cost at all.
• Be careful if a company is secretive or will not explain clearly what you intend to do.
Ask for explanations if something is not clear. If the SEO creates deceptive or misleading content on your behalf, such as doorway pages or "useless" domains, your site can be removed completely from the index Google. In the end, you are responsible for the actions of any companies you hire, so it's better to be sure you know exactly how they intend to "help." If the SEO has access to the FTP server, you must be prepared to explain all the changes they make to your web site.
• should not have to connect to the SEO.
Avoid SEOs that talk about the power of "free for all" links, link popularity schemes, or submitting your site to thousands of search engines. Are typically useless exercises that do not affect your ranking in the results of major search engines - at least, not in the way that you should consider are likely to be positive.
• Choose wisely.
While you consider whether to go with SEO, you may want to do some research on the industry. Google is one way to achieve this, of course. Could you also looking for a small number of cautionary tales that have appeared in the press, including this article on a SEO particularly aggressive: While Google commented on specific companies, I've encountered firms calling themselves SEOs that follow practices that are considered outside the pale of accepted business behavior. Be careful.
• Make sure you understand where the money goes.
While Google never sells better ranking in our search results, many of the other search engines combine pay-per click or pay-for-inclusion results with results from regular web search. Some SEOs promise to rank you highly in search engines, but place you in the advertising section rather than the search results. There are some SEOs even change their bid prices in real time to create the illusion that they "control" other search engines and can place themselves in the slot of their choice. This scam does not work with Google because our advertising is clear and separate from the results of our search, but be sure to ask any SEO you're considering which fees go toward permanent inclusion and which apply toward temporary advertising.
• What are the most common abuses a website owner is likely to encounter?
One common scam is to create ranges of "shadow" that funnel users to a site by using deceptive redirects. These shadow domains often be owned by the SEO and which claims to be working on behalf of the client. However, if the relationship sours, SEO may point the domain to a different location, or even to a competitor's domain. If that happens, you may pay the client to develop a competing site owned entirely by the SEO.
There are other illegal practice is to place "doorway" pages loaded with keywords on the client's site somewhere. SEO is this will make the page more relevant for more queries. This in itself is false since individual pages are rarely relevant for a wide range of keywords. More insidious, however, is that these doorway pages often contain hidden links to the clients SEO others as well. These doorway pages drain link popularity of the site and route it to the SEO and its other clients, which may include sites with content unsavory or illegal.
• What are some other things to look for?
There are some warning signs that you may be dealing with a rogue SEO. It's far from a comprehensive list, so if you have any doubts, must trust your instincts. By all means, do not hesitate to stay away if the SEO:
? have the shadow domains
? puts links to its other clients on doorway pages
? offers to sell keywords in the address bar
? do not distinguish between actual search results and ads that appear on search results pages
? guarantees ranking, but only on obscure, long keyword phrases you will get anyway
? working with multiple aliases or falsifying WHOIS information
? gets traffic from "fake" search engines, spyware, or scumware
? areas has had removed from th
ليست هناك تعليقات:
إرسال تعليق